The Difference Between: SHOWING UP

his is a question we get ALL the time: “how do I show my expertise and experience without seeming self-centered?” 🤷🏻‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀The answer is actually quite simple…⠀⠀⠀⠀⠀⠀⠀⠀⠀FOCUS ON SHOWING 👩🏼‍🏫, NOT TELLING 🗣.⠀⠀⠀⠀⠀⠀⠀⠀⠀In the age of social media, it can feel like people measure expertise based solely on your Instagram following and the number of likes […]

Long or Short Instagram Captions?

Instagram is a visual image/video platform. 👁 Good graphics are essential to capturing your audience’s attention, but alone, they aren’t enough to drive conversions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀This is where captions come into play… Next week we will talk about our strategy in wiring the perfect caption. ⠀⠀⠀⠀⠀⠀⠀⠀⠀As a business, captions are essential! ⠀⠀⠀⠀⠀⠀⠀⠀⠀These 2,200 characters are your […]

The Best Time to Start Growing your Social Media is TODAY!

The best time to start growing your social media was 10 years ago. The second best time is right now! 👍🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀Every account starts with 0:0️⃣ Posts0️⃣ Followers0️⃣ Dollars⠀⠀⠀⠀⠀⠀⠀⠀⠀You cannot skip the 0 phase.⠀⠀⠀⠀⠀⠀⠀⠀⠀But you can progress past it! 🚀 How? By starting! ⠀⠀⠀⠀⠀⠀⠀⠀⠀So many businesses get caught up in the nitty-gritty details of what to […]

Self-Sabotaging Behaviors on Social Media

What if I told you that the #1 thing that’s keeping you from growing on social media is yourself?! 😱 It sounds harsh… I know! But it’s often the truth.⠀⠀⠀⠀⠀⠀⠀⠀⠀As business owners, we are often so focused on the “big picture🖼 ” that sometimes we forget about the basics.⠀⠀⠀⠀⠀⠀⠀⠀⠀We get so busy/consumed with running the business as […]

Caption Length is on the Rise

Instagram has always been known as a visual platform 📸, that is until recently… In the past 4 years, captions 📝 have become increasingly more important. And not just any captions – long-format “essay” captions in particular.⠀⠀⠀⠀⠀⠀⠀⠀⠀A recent study from Fohr.co shows that average caption length has more than doubled since 2016.⠀⠀⠀⠀⠀⠀⠀⠀⠀Today the average length […]

Use Color Psychology to choose your Instagram color scheme.

Did you know that colour accounts for 80% of brand recognition?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Basically, if you’re not following a consistent colour scheme, you’re dropping the ball. But don’t panic, it’s fairly easy to implement!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀From logos to icons, fonts, filters, and graphic backgrounds you can begin to easily and seamlessly incorporate your brand’s colour into your social media content […]

What is a “GOOD” engagement rate on Instagram?

Wondering where your business falls on this scale?? 🤔 Here’s how to accurately calculate your own engagement rate!! 👇🏼⠀⠀Now before we dive in, it’s important to understand what exactly an engagement rate is…⠀⠀In its most basic form, engagement rate is simply a measurement of the percentage of your followers who are actively engaging and interacting […]

8 Awesome Color Combinations

Have you thought about colour combinations on your social media posts? Colour helps attract your audience to your posts!! Check out these combinations to use for your next posts. #Philomedia#PhilHQ

Is TikTok right for your business?

Not sure if TikTok is right for YOU and YOUR BUSINESS?? 🤷🏻‍♀️ Check out these stats! 👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ TikTok has an estimated 1.5 billion users to date and is currently the 2nd most downloaded mobile app worldwide (ahead of Facebook and Instagram).⠀⠀⠀⠀⠀⠀⠀⠀⠀✅ More than 90,000 daily Irish users over the age of 15 are on Tiktok, […]

Industries that are trending right now

I think this post is so vital right now! The Coronavirus Crisis Is Creating Problems, BUT It’s Also Creating Tremendous Opportunities, especially online!.While many industries are suffering, the demand for others is skyrocketing. Today we want to talk about the Industries that are THRIVING (despite COVID-19)!. 💻 E-commerce Marketplaces – Take Amazon for example. Just […]