The Short variation: When Marie Antoinette stated, “Let them consume dessert,” it might have been because she was actually hogging all of the Michel et Augustin cookies moms looking for fun herself. Childhood mates Michel and Augustin found in secondary school, and, whenever they found their unique adult 9-to-5 jobs are unfulfilling, they started a cookie business with a foundation in French pastry. Quickly onward 13 years, as well as the two buddies have actually workplaces in France and New York and are generally seducing worldwide the help of its snacks, pastries, yogurts, mousses, alongside desserts made out of easy, pronounceable materials. The duo additionally instructs aspiring bakers that learning the ability of French pastry is actually attainable through their own recipe books and entertaining available residence classes. Michel and Augustin’s dream is easy: to help make the globe look and get together over a shared passion for sweets.
The story of Michel et Augustin began just adequate. Two young men started palling around in middle school and turned into good buddies. But, as with lots of adolescent relationships, both parted steps after graduation to follow along with unique routes.
Michel found himself involved in fund in New York, and Augustin ended up being working in marketing for Air France. But both soon turned into disillusioned with the 9-to-5 grind for the world of business. They reconnected and also the duo devised a wild want to discover all 1,263 bakeries in France and develop a guide to best confectioneries the united states must provide. They blogged a book about it â their basic collaboration!
After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up and set out on a brand new adventure: cooking in Augustin’s kitchen area. Their unique goal were to generate a line of snacks alongside sweets fashioned with 100 % natural ingredients and love. And, after tirelessly testing and sampling significantly more than 300 dishes, their own basic concoction was born: the small spherical butter cookie. Michel et Augustin was created!
The two found quick achievements, and they always innovate a lot more delicious designs, particularly a decadent yogurt in a bottle, which had been uncovered just once Michel and Augustin discovered their unique prized cow could produce over butter. They market items making use of signature “kookiness” plus the joy they infuse to their delicious snacks.
Spreading a Love for French Pastry across the World
Michel et Augustin is about more than simply producing a delicious cookie. The firm is actually curved on attracting from France’s wealthy cooking background to create masterful sweets.
“it isn’t nearly cookies â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is linked to French pastry strategies. We’ve a really powerful union with pastry creating as an organization.”
But Lily informed us an attraction for and expertise of French pastry isn’t only kepted the product designers (they call them the “recipe team”) at Michel et Augustin. A portion of the organizations kooky society is revealing the enthusiasm and knowledge of pastry making very every member of the team, in France and Brooklyn, can teach as a French pastry chef and make the nationwide exam (named a “C.A.P.”). That way, everybody is able to participate in innovating brand-new recipes and talk knowledgeably with enthusiasts, customers, and customers.
“once weekly in France as soon as monthly in ny, our very own Banana Farm (“office”) becomes a pastry class in which the audience is experiencing a classic program of French pastry and instruction for any official certification,” she said. “no matter if you’re an internet site . designer or even in product sales â the chance is actually motivated for all.”
Though Michel et Augustin provides a more expansive line in France, the business sticks on the exact same principles and axioms of design regarding products.
“the one thing all our products have commonly is an actual awareness of taste and the components,” Lily said. “We focus on the high quality and ease of use of the materials, and then try to maintain element record as pronounceable as possible.”
This results not just in a yummy decadence, but a treat you’ll be ok with consuming with your someone special.
An accumulation of Treats excellent for discussing together with your Sweetheart
Thereis just one thing about discussing candies that starts the afternoon correct or ends an ideal time. And Michel et Augustin’s projects had been intended for simply these types of occasions.
“It really is a second of indulgence at the end of a romantic date,” Lily stated. “It is tasty making with clean components, and this helps to make the moment that much better. It feels good to indulge.”
With many worthwhile snacks to choose from, there’s no need to pick only one. While there are numerous a lot more options in France â from candy mousse to decadent yogurts and, however, unique cookies â there’s a lot of solutions in the US besides.
Lily was quick to advise the perfect treats to provide to or take pleasure in with this someone special.
“our very own best-selling cookie is all of our 4-Cookie Squares,” she mentioned. “they’ve been like small square tarts, enter three tastes, and may be thus conveniently discussed. We also provide Cookie Buttons, which have been hazelnut candy chip cookies with hazelnut ganache inside. They are available in packages of two â one in my situation, choice for you!”
For partners which love their unique day routine with each other, Lily told us Puff Palmiers tend to be a beautiful a.m. choice.
“they’ve been puff pastry and taste like Elephant Ears,” she said. “they truly are very light and flaky and perfect for discussing more than breakfast with coffee or at beverage time.”
Whether your honey tend to be chocoholics or appreciate the fine butteriness of caramel (or all things in between), Michel et Augustin has a deserving combat for sharing (or sneaking down with on your own clandestine cookie event).
Become involved within Banana Farm
Michel et Augustin’s viewpoint is that the joy of desserts is in the sharing. Therefore it should not be any surprise area engagement is actually big an element of the organization’s company purpose. Everybody is asked to avoid in and chat (and flavor snacks) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.
This attitude began at the very start for the business and it is element of the key. And Lily noted this philosophy is actually exemplified when you look at the businesses open homes.
“immediately, Michel and Augustin opened up the doorways of their apartment to neighbors, pals, customers, and passersby, for people supply all of them feedback, to taste snacks, to taste brand-new recipes they were evaluating, and also to go out with these people and mention what they were undertaking,” she said. “It really is something which’s vital to us these days.”
Start house at Banana Farm occurs on very first Thursday of each thirty days in France and ny. Lily informed united states these events present a method the company provide to the community by training all of them concerning the history and strategies of French pastry.
“We invite everyone else, family, friends, consumers, and people to come share recipes,” she mentioned. “We do flavor tests, focus groups, and play games. It’s an actual community event.”
Not only is it enjoyable and tummy-pleasing to wait, but if you lack a cookie companion, imagine all the other dessert aficionados you can meet from the Banana Farm. Most likely, if someone else wants Michel et Augustin addresses, you understand they will have great flavor, and you will have something you should bond more than.
Michel et Augustin: focused on Random Acts of Kookiness
In correct Michel and Augustin form, the duo started a Random Acts of Kookiness step to inspire and please anyone. From a tribute to Michael Jackson to the cookie rectangular occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they actually do. You will see precisely why their unique treats are so addicting â they are fashioned with 100% natural ingredients and good vibes.
Up after that for your company is a brand new cookbook that aims to greatly help United States readers among others overcome the intimidation involving French pastry.
“We’re generating a French pastry cookbook for any me, and it’s about enjoying these hard recipes,” Lily said. “We’re splitting it down and stating it can be done. If we can, everyone can, and now we’re revealing the progress.”
Michel et Augustin is also trying introduce the popular candy mousse in the US.
“All of our fantasy for the candy mousse should seduce America’s preferences.”
And, after sampling their cookies along with other treats, the usa is definitely in for a lengthy love affair with this mousse.