Is scheduling social media content the best strategy? 👉

If you ask us, YES!

What does it mean to “schedule” content? This means creating content — graphics, photos, videos, captions, hashtags, etc. — for a specific period of time.

Rather than fussing over a post RIGHT before it’s set to go live, batching content allows you to save time, work more productively, and ensure your piece of content is mistake and typo-free and ready to go live ahead of time!

We recommend creating content in at least 2-week batches (and up to one month).

While there are MANY benefits to scheduling content, sometimes doing so will mean that a post you created 2 weeks, or a month prior, might not be timely when it is scheduled to go live. It happens — but not too often! In general, the pros of. batching content far out way any cons!

Do you create batches of content, or do you prefer to create content the same day you plan to post? Let us know in the comments below!

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