5 Reasons Why You Should Create a Branded Hashtag

Does your business have a branded hashtag?
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Hashtags are valuable for a multitude of reasons — from growing your audience to finding new products and increasing your content’s reach.
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So, it should come as no surprise that creating a UNIQUE hashtag that’s branded to your business is going to be beneficial to its growth and success.
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If the benefits of a branded hashtag have you buzzing, here are a few helpful tips to help you create your own!


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✶ You can absolutely use your business’ name IF it’s unique and doesn’t already have a ton of content that populates when you search it.
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✶ Not using your business name? Keep your branded hashtag relevant to your products, services, and/or offers.
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✶ Catchy and punny are always a plus. We love LL Bean’s #BeAnOutsider!
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✶ Look to other brands and businesses for inspiration, but don’t choose anything too closely associated with theirs or you’ll lose that key brand recognition factor.
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Have you created a branded hashtag? Drop it in the comments below! 👇

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