83% Of User Make a Purchase After Seeing a Brand’s Content On Pinterest

Pinterest a part of your content marketing strategy? It should be!⠀⠀⠀⠀⠀⠀⠀⠀⠀
If for no other reason than this stat alone, your business NEEDS to be on Pinterest to be a part of the buying decision for users!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are a few benefits Pinterest can have for you and your business:⠀⠀⠀

👉 Not a fan of written content? Pinterest is a HIGHLY visual platform AND unlike Instagram, it actually has clickable links attached to each and every post.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 Increase your product/service’s reach! Pinterest is similar to a search engine — users simply type in a few keywords for what they’re looking for and 100s, maybe 1,000s of results pop up. ⠀⠀⠀⠀⠀⠀
👉 You can promote your pin to boost its visibility. Have a special promo running or launching a new product or service? Just as you’d run paid ads on Facebook or Instagram, you can do that on Pinterest, too! And with more than 450 MILLION active users, you can almost guarantee to see a ROI.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 According to Hootsuite, weekly conversions on Pinterest grew by 300% last year. 🤯 That means that not only are people actively looking to shop on the app, they’re following through and actually making purchases, too!⠀⠀⠀⠀


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