Use Color Psychology to choose your Instagram color scheme.

Did you know that colour accounts for 80% of brand recognition?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Basically, if you’re not following a consistent colour scheme, you’re dropping the ball. But don’t panic, it’s fairly easy to implement!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀From logos to icons, fonts, filters, and graphic backgrounds you can begin to easily and seamlessly incorporate your brand’s colour into your social media content […]

What is a “GOOD” engagement rate on Instagram?

Wondering where your business falls on this scale?? 🤔 Here’s how to accurately calculate your own engagement rate!! 👇🏼⠀⠀Now before we dive in, it’s important to understand what exactly an engagement rate is…⠀⠀In its most basic form, engagement rate is simply a measurement of the percentage of your followers who are actively engaging and interacting […]

How To Write Captions.

WHAT TO POST DURING A PANDEMIC?! 👉🏽 There are so many mixed messages about what you SHOULD be writing during lockdown but the best tip of advice we can give you is to just be human⠀.⠀Acknowledge that these times tough but also provide relief and continue to share your brand and provide value to your […]

What It Takes To Convert Paying Customers On Instagram

Gorgeous doesn’t pay the bills! 💰 But something does.. 👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀When it comes to closing clients on social media, a stunning feed can definitely help, but it’s not enough to close a deal! 🙅🏼‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Within that beautiful feed, every single post you share needs to serve a purpose (and by purpose, I mean it needs to provide […]

Should I Use Hashtags In My Instagram Reels?

Instagram Reels are revolutionising the way that we use Hashtags on Instagram! ⠀⠀⠀⠀⠀⠀⠀⠀Lookup any hashtag in your discover tab… 🔍⠀⠀⠀⠀⠀⠀⠀⠀⠀What’s the first thing you see?! ➡️ Let me tell you.. Reels!⠀⠀⠀⠀⠀⠀⠀⠀⠀Instagram has given reels the 🔝 spot on every single hashtag page.⠀⠀⠀⠀⠀⠀⠀⠀⠀I have never seen Instagram giving such high priority to any individual type of […]

How The Reels Algorithm Works.

The biggest difference between Instagram Reels and TikTok is their algorithms!⠀Understanding exactly how the Reels algorithm works are absolutely essential for your success! So let’s go through it..⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣: You make a REELS video and you have the option to share it on your profile. You always want to click yes on this option. Why? Because […]

5 Hot Instagram Collaboration Ideas

5 Instagram Collaboration ideas that you can use to grow your following FAST! 🥳⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣ Co-Create – Find a friend with a similar audience and following size and create content together (i.e. Merge in a video, share your expertise on each others pages, photoshoot together). This is a great way to tap into a new audience. […]

IGTV vs. Reels

2 WAYS TO SHARE VIDEO CONTENT VIA INSTAGRAM, 2 VERY DIFFERENT STRATEGIES! So, which is more important?! 👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀The answer is, it depends on the types of videos you’re making!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Reels are great the following types of content:⠀✨ Quick tips⠀✨ Personality videos⠀✨ How-to videos⠀✨ Fast trends⠀✨ Behind the scenes⠀✨ Product reveals⠀✨ Before & afters⠀✨ Special effect videos⠀ […]

Life Span of Social Media Posts

Things happen fast, whether its social media, new trends, new platforms etc. Content doesn’t live forever. Which is why social media, for example, is more a game of consistency than perfection….So what does consistency mean on social media? This is where the lifespan of a post comes into play!.When we talk about “lifespan” on social […]