How To Write Captions.

WHAT TO POST DURING A PANDEMIC?! 👉🏽 There are so many mixed messages about what you SHOULD be writing during lockdown but the best tip of advice we can give you is to just be human⠀
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Acknowledge that these times tough but also provide relief and continue to share your brand and provide value to your community.⠀
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– Share what you’re up to. 👩🏼‍💻 Never before has it been more important to keep your consumers updated and in the loop on the status of your operations. People need to know if you are open, closed, stocked, accepting donations, operating on new terms, etc. they can’t support you if you don’t tell them how.⠀
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– Write as you would talk to a friend! 👯‍♂️Keep it casual! Everyone is bombarded by negative news right now, the last thing they need on their feed is another stuffy press release. Use this time to bring your audience into your inner circle – don’t distance them with unnecessary formalities!⠀
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– Share part of your blog! 💻 The one thing that will never be cancelled is content! If you have some extra time on your hands, focus on building out a new lead generation system (I.e. blogs, newsletters, lead magnets, etc.) for your business so when things do open up again you have customers lined up and ready!⠀
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– Tell what’s behind the story. 🎬 Everyone is being affected by this right now. You are not alone in it and the most interesting that you can give your followers is behind the scenes.⠀
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– Sometimes less is more; Let your image speak for itself! 🖼 Captions are super important, but if you’re at a total loss for what to say right now, sharing just a photo is always better than sharing nothing!⠀
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#Philomedia#PhilHQ

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