IGTV vs. Reels

2 WAYS TO SHARE VIDEO CONTENT VIA INSTAGRAM, 2 VERY DIFFERENT STRATEGIES! So, which is more important?! 👇🏼⠀
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The answer is, it depends on the types of videos you’re making!⠀
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Reels are great the following types of content:⠀
✨ Quick tips⠀
✨ Personality videos⠀
✨ How-to videos⠀
✨ Fast trends⠀
✨ Behind the scenes⠀
✨ Product reveals⠀
✨ Before & afters⠀
✨ Special effect videos⠀


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Whereas IGTV is better for:⠀
✨ Training videos⠀
✨ Longer tutorials⠀
✨ Reoccurring series⠀
✨ Interviews⠀
✨ Pre-recorded video content⠀
✨ Music Videos⠀

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If there’s one thing that’s clear, its that video content is becoming more and more important!! I read a report last week – By the end of 2021, Instagram will be 100% video.⠀
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Both of these video types are hugely important but in order to determine which one is best for you and your brand, you have to ask yourself: What types of videos am I creating… 🤔

#Philomedia #PhilHQ

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