Not sure if TikTok is right for YOU and YOUR BUSINESS?? 🤷🏻‍♀️ Check out these stats! 👇🏼
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✅ TikTok has an estimated 1.5 billion users to date and is currently the 2nd most downloaded mobile app worldwide (ahead of Facebook and Instagram).
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✅ More than 90,000 daily Irish users over the age of 15 are on Tiktok, according to a new study by Ipsos MRB
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✅ Nine Out of Ten TikTok users use the app at least two times per day! And the average user spends 52 minutes per day consuming content!
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✅ TikTok has the highest follower engagement rates across 100,000 user profiles sampled in an online research project conducted by Influencer Marketing Hub. TikTok users with fewer than 1,000 followers have an average engagement rate of 144.9%. This number reduces as follower numbers rise, with a notable drop from 74.1% engagement for accounts with 10,000-50,000 followers to 10.6% for accounts with 50,000-100,000 followers. The most accounts that Cloutmeter analyzed came in the range of 100,000-500,000. These accounts averaged a 5.9% engagement.
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✅ 37% of US TikTok users report a household income of more than $100,000.
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✅ While 89% of marketers claim to utilize Facebook for business purposes, only 4% admit that TikTok is part of their company’s social strategy. (U.S Figures)
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And lastly, not a stat, but definitely worth mentioning… TikTok is still relatively new, especially to the business world, and, as such..is not nearly as saturated as Facebook, Instagram and Twitter.
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It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms 🔥. It’s also much cheaper to advertise on 💰. Between those two points, TikTok is an online marketer’s goldmine.
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#Philomedia #PhilHQ

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