If you can’t be social, you shouldn’t be on social media.

One of the BEST ways to see success on social media is to remember the SOCIAL element of it! So many businesses get caught up in the content storm we get it, it keeps you busy. But what good is working on all of that content if you can’t make it work for you!?!

Here’s the truth: Your business should NOT be on social if you’re not able to keep up with every element required for success — including community management (a.k.a talking to your community).

Many businesses overlook the value of direct contact with current and potential customers — they think the value of their content is all that matters. And while impressive content IS important, it’s not the be-all and end-all.

Do you know what is? If you guessed engagement, we’re giving you a virtual high-five!

Engagement is EVERYTHING on social media — and if this stat proves anything, it’s that engagement is EVERYTHING to your current and potential clients, too!

So, don’t leave them hanging! DON’T leave their DMs unread and don’t leave their comments unread, because your audience will ghost you right back, and bring their business elsewhere.

How often are you going through and responding to your comments and DMs? Let us know below!
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