FACT: including personalisation in your email subject lines could boost open rates by 50% ⚡️⁠⁠
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AKA 👉🏻 using first names, birth dates, and other user-specific info can go a looooooong way in terms of boosting your overall conversions. ⁠⁠
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But WHY does it work?? 🤔⁠⁠
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✅ Because it shows your subscribers that you’re taking the time to customize their experience with you… ⁠⁠
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🚫 INSTEAD of taking a cookie-cutter approach to your marketing. ⁠⁠
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Which makes them feel special and IMPORTANT 🤩⁠⁠


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And because I know you’re thinking it… YES, this works even when people know that personalization is automated!⁠⁠
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Are you more likely to open emails when they contain your first name? Comment YES or NO below 👇🏻⁠⁠

PS: Just like any copy technique you don’t want to OVERUSE it — or else people become blind to it. Use it precisely and powerfully. ⁠
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#Philomedia#PhilHQ
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