Use Color Psychology to choose your Instagram color scheme.

Did you know that colour accounts for 80% of brand recognition?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Basically, if you’re not following a consistent colour scheme, you’re dropping the ball. But don’t panic, it’s fairly easy to implement!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From logos to icons, fonts, filters, and graphic backgrounds you can begin to easily and seamlessly incorporate your brand’s colour into your social media content and marketing.⠀⠀⠀⠀⠀⠀⠀
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P.s: Don’t pick your favourite colour.⠀⠀

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So how do you pick the right colour, then?⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 Understand colour psychology (see graphic) and pick the colour that best personifies your business/brand⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 Choose a colour that will resonate with your audience. Our colour scheme is Grey, White and Pink. Grey resembles the colour of elephants.⠀⠀⠀⠀⠀⠀⠀
👉 The colour you choose should also be “on brand”, which means it should be aligned with your services/products/offerings⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Based on the colour psychology listed above, which colour do you think best represents you, or your business? Comment below, I’d love to know! 👇

#Philomedia#PhilHQ

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