Gorgeous doesn’t pay the bills! 💰 But something does.. 👇🏼⠀
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When it comes to closing clients on social media, a stunning feed can definitely help, but it’s not enough to close a deal! 🙅🏼‍♀️⠀
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Within that beautiful feed, every single post you share needs to serve a purpose (and by purpose, I mean it needs to provide some sort of value)⠀
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Aesthetics will get people in the virtual door 🚪 (aka onto your profile).⠀
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Valuable, compelling content is what will get them to open their wallets 💵 and beg you to work with them!!⠀
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So how do you make this valuable/compelling content?? 🤔⠀
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Here are 3️⃣ tips to bring your content from so-so to conversions!⠀


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1️⃣ Start by digging into the problem that you solve. Contrary to popular belief, people don’t buy based on features, price, or product descriptions. They buy solutions!! Your ideal client has a problem; you have a solution that will fix that problem and make their life better/easier/more meaningful – that is priceless to any consumer!⠀
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2️⃣ Position all of your content to be about your audience (not about you). As bad as it sounds, no one really cares about your life story. They want to see what you can do to change their life⠀
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3️⃣ Show instead of telling. Talking about the benefits of your own product/service is like bragging to your friends about how you bought a new phone upfront (no one really cares). Instead, they want to know what apps you’re using so that they can get the same results for themselves! Content is the same concept. Instead of “announcing your newest design or offering”, share the WHY and the HOW behind it. This shows people how important it is without you having to tell them!⠀
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#Philomedia #PhilHQ

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