Influencer marketing is evolving. It combines significant influencers having millions of followers with micro-influencers who only have several hundred followers. And each one of them has a place depending on what your goal is.

But today, influencers aren’t enough. Customers can easily realise when the relationship between that person and your brand is paid and false. They want your product reviews from real people – someone they can trust. That’s why, we recommend you to use an influencer with fewer followers but who is true about your brand and really uses your product or service.